Lighting: Most Hoya plants grow best and bloom more often in very bright light. They can also tolerate some direct sunlight but too much will burn the leaves especially varieties with thinner leaves.
Water: Hoyas are succulent plants so allow the soil to dry out a bit before thoroughly watering. These plants thrive when neglected as they die quickly when over watered. When in bloom and in warmer months, water more often.
Soil: Use a well-aerated and fast draining potting soil You can add perlite, coarse sand, or pumice to the soil to improve aeration.
Temperature: Hoyas can survive in almost any moderate temperature, but prefer 70°-85° during the day and 60°-65° at night.